Creating Content Using The Greenspan Floortime Approach®:

Trademarks and Branding

• The Greenspan Floortime Approach®/Greenspan Floortime® and Greenspan/DIR™: All content must refer to Dr. Greenspan’s framework using these terms and not terms for generic Floortime or DIR, or other versions of floortime. 
• Linking to stanleygreenspan.com: All videos and other posted content must reference the stanleygreenspan.com website or link directly to stanleygreenspan.com.

Permissions

• Approval from Stanley I Greenspan MD Inc.: All educational and/or marketing content referring to Dr. Greenspan and/or his Framework The Greenspan Floortime Approach®/Greenspan Floortime® and Greenspan/DIR™, must be approved by Stanley I Greenspan MD Inc.
  • Certificate holders are allowed to use these trademarks in accordance with their licensing contracts to describe their level of training and the work they provide directly to families in their care. 
• Media Release: It is your responsibility to create your own media release giving your company and Stanley I Greenspan MD Inc. permission to use any content referring to Dr. Greenspan and his work (full session videos, edited clips, pictures, articles, audio files, etc.) on each of our websites and social media platforms, including (but not limited to) Facebook, Instagram, Tik Tok, YouTube, etc.
• Media Release Template:  Feel free to use this template but make sure you have a lawyer double check how it applies to you and your company within your state/country. 

Core Principles for Creating Videos

• Highlight social-emotional development: The primary goal is to demonstrate how children are progressing within their social-emotional milestones, and not to provide tutorials on Floortime techniques.
• Show progress over time: Use before-and-after videos to clearly illustrate the positive growth in a child’s behavior and interactions.
  • Examples of video content for Before-and-After Videos:
    • Sustained eye contact and engagement with others
    • Increased spontaneous communication and use of meaningful language (instead of scripting)
    • Sustained interactions and play, rather than fragmented attention and sensory seeking
    • More complex and creative play scenarios
    • Greater emotional regulation and ability to express feelings appropriately

• Use the Milestones and focus on obvious, dramatic changes: Choose video clips that showcase clear and significant improvements in the child’s ability to engage, interact, communicate, or use spontaneous language.
• Clarity is key: Make sure the videos are easy to understand for viewers who may not be familiar with Floortime. Use subtitles or voiceovers to explain what’s happening.
• Seek approval for technique demonstration: If you wish to share videos that focus on specific Greenspan Floortime® techniques, these need to be approved by the Stanley I Greenspan MD Inc. social media team.
  • Technique videos are far more complicated to identify and produce than Before and After Videos. 
  • Technique videos are only an option for professionals/organizations who have produced numerous before and after videos.  

Additional Tips

• Use high-quality video and audio: Ensure the videos are well-lit and clear, and the audio is easy to understand.
  • If you use a smartphone or tablet, then you MUST film using the device horizontally and not vertically.
• Keep videos short and engaging: Aim for videos that are 1-2 minutes long to hold viewers’ attention.
• Use relevant hashtags: Help people find your videos by using relevant hashtags, such as #GreenspanFloortime, #Floortime, #SocialEmotionalDevelopment, #ChildDevelopment, and #Autism.

Remember: The primary aim is to show the positive impact of The Greenspan Floortime Approach® on children’s social-emotional development. By focusing on clear, significant growth, you can inspire and educate other parents and professionals and showcase the power of Greenspan Floortime®.

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